ABOUT ME
Work
I have two decades of experience working in digital media, including web design and development, email marketing, social media marketing, video production and editing, and in-depth analytics. I am seeking a creative position designing, developing, and managing projects that have a positive impact on people and in the world.
Play
I enjoy spending social time with friends and family. I am married with two dogs. I am passionate about the arts, including live theatre, galleries, and music. I enjoy woodworking and gardening. When not at the theatre, a gallery, my workshop, or my garden, I’m probably traipsing through the woods or taking panoramic photos from atop a local peak.
Web Design
Hartford Stage
WordPress-based site for a Tony Award-winning regional theatre. Built using a custom theme and templates, including templates for show and other pages. Integrates an online ticketing system. Monitored using Google Analytics, including full e-commerce tracking.
CT Dance Alliance
WordPress-based site for an affiliation representing member dance-related organizations in the state of Connecticut. Site is built using a custom theme and templates and was designed to allow member and public creation of event listings, job postings and other resources.
Insight Counseling Services
WordPress-based site for mental health and family counseling firm. Site is built using a custom theme and templates. The web site is monitored using Google Analytics.
Corvino & Corvino
WordPress-based site for a healthcare consulting firm. Built using a custom theme and templates, including integration with an external video library and an event management platform. The web site is monitored using Google Analytics.
Play in CT
WordPress-based site for a consortium of the major regional theatres in Connecticut. Affiliated with the State of Connecticut Department of Tourism. Site is built using a custom theme and templates. The web site is monitored using Google Analytics.
CT River Valley Tours
WordPress-based site for a regional tourism consortium affiliated with the State of Connecticut Department of Tourism. Site is built using modified premium theme. the web site was designed as “one page” for ease-of-use on mobile devices. The web site is monitored using Google Analytics.
PORTFOLIO
EXPERTISE
WEB DESIGN & DEVELOPMENT
Over 20 years experience in the design and development of web sites for a variety of client/product types, including arts organizations, e-commerce, software services and healthcare. Expert in front-end development via HTML, CSS, Javascript libraries and tailored CMS solutions, including custom WordPress installations.
EMAIL MARKETING
Over 12 years experience in email marketing efforts, including custom responsive HTML emails and templates. Proficient in Wordfly, Constant Contact, Vertical Response, MailChimp, and other email marketing platforms. Adept at tracking results via custom tagging in Google Analytics, including determining e-commerce KPIs.
SOCIAL MEDIA MARKETING
Over 10 years experience in social media marketing. I have a proven record of growing and engaging audiences on Facebook, Twitter, Instagram and other social media platforms. Extensive experience in growing audiences via targeted advertising in Facebook, including custom audience, tracking e-commerce offers and other metrics.
CONTENT MARKETING
Over 15 years experience in web content marketing and SEO. Adept at determining appropriate calls-to-action for a variety of content types and subject matter, and at tracking visitor interactions as a result in order to determine ROI on web content.
WEB ANALYTICS
Over 10 years of experience in Google Analytics and 4+ years of experience in the implementation and use of Google Tag Manager to track in-depth web site analytics, including e-commerce, new visitor acquisition, integrated Google Adwords and visitor demographics. Experienced in modifying web site UX based on analytics results as required.
MY TOOLBOX
Expert in HTML, CSS, WordPress PHP using a variety of code editors. Expert in Adobe Photoshop, Adobe Premiere Pro, Keynote, Microsoft Office. Adept at Adobe Illustrator, Adobe InDesign. Expert in Tessitura/TNEW CRM integrations in Wordpress frameworks.
CLIENT LIST
CORPORATE
Advanta Credit Cards
Argyris Consulting
Bargain News
Corvino & Corvino Consulting
DelphX
GFI Net
Home Depot
Housewares Direct
McKesson Medical & Surgical Products
Meyers, Harrison & Pia CPAs
NewNetCo
Nine Summer
Pine Orchard Yacht & Country Club
ARTS ORGANIZATIONS
42nd Street Theatre
Ballet Hartford
Ballet Hispanico
Chanticleer Chorus
Connecticut Dance Alliance
Des Moines Metro Opera
Goodspeed Opera House
Greenwich Choral Society
Hartford Gay Men's Chorus
Hartford Stage
Lubbock Symphony Orchestra
Maine Center for the Arts
New Victory Theatre
New York Theatre Ballet
Off-Broadway.com
Patron Technology
Pittsburgh Opera
Saint Paul Chamber Orchestra
Sharon Lynne Wilson Center for the Arts
Tarpon Springs Cultural Center
Theatreworks USA
Vineyard Theatre
Washington National Opera
Youth Choral Theater of Chicago
MEDIA & ENTERTAINMENT
History Channel
Purpose Driven Connection
Trivial Pursuit
Wizard World
HEALTH & NONPROFITS
CT Cystic Fibrosis Fund
CT Juvenile Diabetes Research Fund
Connecticut Tourism Bureau
Eagle Hill Southport School
Greenwich Fertility Center
Greenwich Hospital
Insight Counseling Services
Midstate Medical Center
Shoreline Montessori
Silver Hill Hospital
Thomas Cole House
Torrington Historical Society
Union Square Partnership
WebCharity